Privacy Policy

Last updated · September 25, 2026

1. Introduction

801 Agency ("801," "we," "us," or "our") is a marketing, automation, and web services agency based in Salt Lake City, Utah. We operate the website 801agency.com (the "Site") and communicate with prospective and current clients through our website, online advertising lead forms, email, phone, and text messages.

This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the choices and rights you have. It applies to visitors of our Site, people who submit their information to us (including through Facebook and Instagram lead forms), and people who communicate with us.

2. Information We Collect

2.1 Information You Provide to Us

  • Contact details: your name, email address, phone number, and company name. You provide these when you fill out a form on our Site, submit a Facebook or Instagram lead form, book a call, or contact us.
  • Business details: the services you're interested in, your approximate current marketing investment, your timeline, and a description of the challenge you'd like help with. We use this to understand your needs and respond with a relevant next step.
  • Scheduling details: the date, time, and format (video, phone, or in person) of any meeting you book with us.
  • Communications: the content of the emails, text messages, and calls you exchange with us.
  • Client information: if you become a client, contract, billing, and project information needed to deliver our services.

2.2 Information Collected Automatically

When you visit our Site, we and our service providers automatically collect certain information using cookies and similar technologies. This includes your IP address, browser and device type, pages viewed, referring website, time spent on pages, and general location derived from your IP address. We use:

  • Google Analytics 4  (through Google Tag Manager): to understand how visitors use our Site.
  • Google reCAPTCHA: to protect our forms from spam and abuse. It collects hardware and software information, such as device and application data.
  • Advertising pixels  (such as the Meta Pixel and Meta Conversions API), when enabled: to measure the results of our ads and show relevant ads to people who have visited our Site.

2.3 Information from Third Parties

  • Meta (Facebook and Instagram) Lead Ads: when you submit one of our lead forms on Facebook or Instagram, Meta shares the information you entered with us. We also receive related campaign details, such as which ad or campaign you responded to.
  • Advertising and analytics platforms: we may receive aggregated or de-identified reports about ad performance and Site usage.

2.4 Cookies and Similar Technologies

Cookie Type Purpose Examples Duration
Essential Site operation, security, spam protection Website hosting cookies, Google reCAPTCHA Session up to 6 months
Analytics Measure Site traffic and usage Google Analytics ( _ga , _ga_* ) Up to 2 years
Marketing Measure ad performance and retargeting Meta Pixel ( _fbp , _fbc ), when enabled Up to 90 days

You can block or delete cookies in your browser settings. You can opt out of Google Analytics with Google's browser add-on (tools.google.com/dlpage/gaoptout) and manage Meta ad preferences in your Facebook or Instagram settings. Blocking some cookies may affect how the Site works.

3. How We Use Your Information

We use your information to:

  • Respond to your inquiry and send you the information or next steps you asked for.
  • Schedule, confirm, and remind you about meetings.
  • Evaluate whether and how our services fit your needs.
  • Send follow-up emails and, with your consent, text messages about your inquiry.
  • Send occasional educational or marketing emails, which you can unsubscribe from at any time.
  • Provide, manage, and bill for services if you become a client.
  • Measure and improve our Site, advertising, and services.
  • Protect against spam, fraud, and misuse.
  • Comply with legal obligations.

Legal basis for processing (for visitors from the EEA or UK):

Purpose Legal Basis
Responding to your inquiry and scheduling meetings Steps taken at your request before a contract / Legitimate interest
Delivering services to clients Contractual necessity
Marketing emails and text messages Consent (and, for email, legitimate interest where permitted)
Analytics and advertising cookies Consent where required
Security and fraud prevention Legitimate interest
Tax, accounting, and legal compliance Legal obligation

4. Text Messaging (SMS)

If you give us your mobile number and agree to receive text messages, we may send texts about your inquiry, appointment confirmations and reminders, follow-ups, and occasional service-related updates. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time and HELP for help. Consent to receive text messages is not a condition of purchasing any service.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties, except service providers that help us deliver messages (such as our messaging platform and carriers). Those providers may use the data only to provide that service.

5. How We Share Your Information

We share personal information only as described below.

Service Providers

These providers process information for us and only for the purposes we specify:

  • GoHighLevel / LeadConnector: customer relationship management, email and text delivery, scheduling, and phone.
  • Google: analytics (Google Analytics, Tag Manager), spam protection (reCAPTCHA), and calendar and video meetings (Google Calendar and Meet).
  • Meta Platforms: lead forms, advertising, and ad measurement.
  • Duda: website hosting.
  • Email delivery, payment processing, accounting, and similar business tools used to run our agency.

Advertising Partners

When advertising pixels are enabled, Meta may receive information about your activity on our Site (such as pages visited and form submissions) to measure our ads and show relevant ads. See Section 9 for how this relates to California's "sharing" rules.

Legal Requirements

We may disclose information if required by law, subpoena, court order, or government request, or to protect our rights, safety, or property.

Business Transfers

If 801 Agency is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information for money.

6. Data Retention

Data Type Retention Period Reason
Inquiries and leads who don't become clients Up to 3 years from last contact, or sooner on request Follow-up and relationship history
Client records and contracts Duration of engagement + 7 years Legal, tax, and contractual obligations
Communications (email, SMS, call logs) Up to 3 years Service history and compliance
Opt-out and do-not-contact records Kept indefinitely Honoring your choice not to be contacted
Analytics data Up to 14 months (Google Analytics setting) Site improvement

7. Data Security

We use reasonable technical and organizational safeguards to protect your information, including:

  • Encryption in transit (HTTPS/TLS).
  • Access controls limited to people who need the data.
  • Reputable service providers with their own security programs.

No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Payment card information, if applicable, is processed by our payment processor and is not stored on our systems.

8. Your Rights Under GDPR (EEA/UK Residents)

Our services are aimed at businesses in the United States. If you are located in the European Economic Area or United Kingdom, you have the right to:

  • Access a copy of your personal data.
  • Rectification: correct inaccurate data.
  • Erasure: request deletion of your data.
  • Restrict processing of your data.
  • Data portability: receive your data in a machine-readable format.
  • Object to processing based on legitimate interests, including direct marketing.
  • Withdraw consent at any time.
  • Lodge a complaint with your local data protection authority.

To exercise these rights, contact us using the details in Section 13. We will respond within 30 days.

9. Your Rights Under U.S. State Privacy Laws (Including California)

Depending on where you live, you may have the right to:

  • Know what personal information we collect and how we use and share it.
  • Delete personal information we hold about you.
  • Correct inaccurate personal information.
  • Opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising, and of targeted advertising.
  • Non-discrimination: we won't treat you differently for exercising your rights.

When advertising pixels are active, our use of them may be considered "sharing" or targeted advertising under some state laws. To opt out, email us with the subject "Do Not Sell or Share." You can also use a browser that sends a Global Privacy Control (GPC) signal, which we will honor where required.

Categories of personal information we collected in the past 12 months:

Category Examples Collected
Identifiers Name, email, phone, IP address Yes
Commercial/business information Services of interest, marketing investment range, timeline Yes
Internet or network activity Pages viewed, interactions with our Site and ads Yes
General geolocation City/region derived from IP address Yes
Sensitive personal information — No

To make a request, contact us using the details in Section 13. We may need to verify your identity before fulfilling it.

10. Children's Privacy

Our Site and services are for businesses and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.

11. International Data Transfers

We are based in the United States, and our service providers process data in the United States. If you access our Site from outside the U.S., your information will be transferred to and processed in the U.S., where data protection laws may differ from those in your country. Where required, we rely on appropriate safeguards, such as our providers' Standard Contractual Clauses or certification under the EU-U.S. Data Privacy Framework.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the "Last Updated" date. For material changes, we may also notify people we have an active relationship with by email.

13. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights: